LOCASUMER.COM

Greg Sterling has written an interesting post: “We Need a New ‘Local’ Framework,” presented with some graphic illustrations.

Products, services, it doesn’t really matter; e-commerce is a fly on the posterior of an elephant. That “elephant” is the local market…
The Internet is fundamentally a research tool that helps people decide what to do and where to spend money — offline…
the ad infrastructure (and tracking) and advertisers themselves (be they large or small) haven’t caught up to consumers. The process hasn’t been “transparent” enough to everyone…