Some topics covered include:
-What you think hyperlocal is and why you think the future of it will be so important.
-What’s at the end of HyperLocal?
-Why will most companies fail in achieving a functional hyperlocal model?
Local advertisers will spend $13.1 billion this year, an increase of 50% from 2007, according to the report.
The report also predicts that local online ad spending will grow another 40% to $18.2 billion in 2009.
Borrell said that the growth of local online advertising likely stems from the lower costs and higher accountability of online advertising.
]]>]]>Products, services, it doesn’t really matter; e-commerce is a fly on the posterior of an elephant. That “elephant” is the local market…
The Internet is fundamentally a research tool that helps people decide what to do and where to spend money — offline…
the ad infrastructure (and tracking) and advertisers themselves (be they large or small) haven’t caught up to consumers. The process hasn’t been “transparent” enough to everyone…
Although there are no parking spaces affiliated with the 10 meters scattered around San Francisco, officials hope the specially painted orange meters will reduce actual panhandling, in line with the slogan plastered on them: “Be a part of change, don’t give change.”
Of course with like any new policy or program implemented on the local level, there will be those against it. Homeless advocates are up in arms over a program they feel is just another thinly veiled attempt to drive out panhandlers.
Although there is no evidence that homeless parking meter programs actually work to curb the growing number of panhandlers, expect this to be an increasing metropolitan trend.
It’s only a matter of time before “silver man” begins dressing up as a parking meter…
]]>If you haven’t already checked out our What is a locasumer? section, please do so now.
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