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About Locasumer.com

Locasumer.com was founded in 2008 by Jonathan Nafarrete. Jonathan is an online marketing specialist, new media evangelist, and long time domainer.

Jonathan has worked over the past decade in web development, search marketing, content management and advertising for different companies and individuals. He continues to develop successful web properties with a variety of partners.

"...deliver newsworthy topics and trends all relevant to readers on the local level."

In late 2007 Jonathan began looking for a word to describe an individual or group of individuals who took being a locavore, an individual who eats everything grown or produced locally, to the next level. These individuals support local businesses, groups, and events. They have taken their local consumption and evolved it into consumerism. Jonathan soon began using the word “locasumer” to better define this new trend in lifestyle participation and cultural responsibility.

The goal of Locasumer.com is to provide readers with a new perspective on the growing trend of partaking in a local centric lifestyle.  Jonathan hopes to deliver newsworthy topics and trends all relevant to readers on the local level. Locasumer.com hopes to promote the idea of local consumption with our readers and engage them in dialogue about where local technology and consumer trends are heading online, at insider conferences, and on the street.